When your bathrobes are finished, but the label information is incorrect, the hangtag color does not match, or the packaging barcode cannot be scanned, the factory will have to reprocess the entire order. These are the most feared problems when customizing bathrobes for a private label brand. These issues can lead to delivery delays, increased costs, and even damage to your brand image. This article will introduce how to avoid unnecessary rework and costs before mass production of bathrobes.
What Should You Confirm Before Customizing Bathrobe Labels and Packaging?
When you want to customize bathrobe labels and packaging, you need to confirm the final logo artwork, dimensions, colors, and application method, the text you want on the label, and the packaging dimensions.
Bathrobe labels and packaging may be produced by different suppliers, but they will ultimately appear on the same product. If you confirm with each supplier separately, it’s easy to encounter issues such as inconsistent logo colors, mismatched label materials, or packaging that does not fit the folded bathrobe.
Therefore, you and your team need to confirm the style before confirming with the corresponding supplier. However, some suppliers can produce both the logo and packaging, which is much more convenient.
You are sourcing 2,000 bathrobes for a European private label brand, including 3 colors and 2 sizes. You have already confirmed the hang tags, wash care labels, and customized packaging in advance. However, the hang tags, care labels, and packaging are produced by different suppliers. When you confirmed the sample, you couldn’t see any problems, so you directly approved the mass production of bathrobes.
However, when packaging in the factory, you may find that the care instructions on the wash care label are still the original version, but have been adjusted before mass production. the logo proportions and colors on the hang tag do not match those on the neck label.
So, in order to prevent such incidents from happening again, you should approve a complete packed sample before bulk production begins. Instead of separately approving the production of labels, tags, and packaging.
What Can Be Customized for Private Label Orders
| Customization Area | Main Customization Options |
| Main Labels | Brand name, logo, color, size, and sewing position |
| Hang Tags | Brand information, product details, price, SKU |
| Packaging | Packaging type, material, size, color, and logo printing |
| Wash Care Labels | Fabric composition, care instructions, country of origin, and size |
| Logo | Logo size, color, placement, and embroidery or printing method |
Private Label vs OEM Bathrobes
Simply put, Private label bathrobes typically opt for factory-made bathrobes, with customization focusing on hangtags, colors, labels, and packaging. OEM is production based on your custom bathrobe design.
However, in actual procurement, the lines between the two are not clearly defined. You just need to clearly describe what you want to customize to the bathrobe manufacturer, and they can produce the style and brand you desire.
When you like a ready-made bathrobe, but want to replace the standard hang tag with your own branded hang tag and wash care label, and then use the packaging bag you want. This belongs to Private Label Bathrobes.
The same style, but if you request the bathrobe manufacturer to modify the length of the bathrobe, the GSM, the length of the waistband, and customize the logo for you based on the Pantone color code. This belongs to OEM Bathrobes. It’s not simply about putting a brand on the product you want, it’s about having a bathrobe factory produce according to your desired product standards.
Information Needed for Private Label Production
| Branding Item | Information the Buyer Should Provide |
| Logo | AI, EPS, logo size, color, Pantone code, placement, and embroidery |
| Brand Labels | Designs for the main label, woven label, care label, and size label; label size, material, color |
| Hang Tags | Brand logo, product name, brand information, size, SKU, price, barcode, paper material |
| Packaging | Packaging type, material, dimensions, color, logo artwork |
You plan to launch 300 bathrobes for the brand, including pink and navy blue, in three sizes: S, M, and L. In addition to providing the format of the logo, you also need to clearly specify what color embroidery thread is required for embroidering the logo. The position of the embroidered logo, collar logo, washed logo, and packaging bag also need to be specified in advance. The bathrobe manufacturer can only produce for you after receiving these messages, which will also avoid problems such as logo color difference and label errors in bulk orders.
Common Mistakes in Private Label Orders
In orders for self owned bathrobe brands, problems often arise not only for the bathrobe itself.
The logo file does not meet the standards: You want to customize the logo, but you only provided screenshots, and the bathrobe factory cannot adjust the embroidery pattern for you, resulting in blurry edges of the product you receive.
The logo color differs from the brand standard: you only indicated you wanted a golden yellow or yellow, but you didn’t provide the Pantone color code. Different people have different understandings of color and choose different embroidery threads, which can lead to inconsistent logo colors across a batch of products.
Label information is incorrect or incomplete: You want to write your product logo on the label, but hesitate, and in the end, due to unclear description, all labels do not have a logo.
The packaging size does not match the bathrobe: You only estimated its size based on the flat size of the bathrobe, but because you did not consider the thickness of the bathrobe after folding, it is easy for the bathrobe to not fit in, and even the seal may break easily.
The label and tag colors are not consistent: You really like blue, and each accessory looks no different individually, but when combined together, the color difference is very serious. This will directly affect consumers’ first impression of your brand.
How Renree Supports Private Label Bathrobe Brands
RENREE is not just adding a logo to your bathrobe. But it will help you integrate all the customized content of the bathrobe into one brand plan. After integration, you will be asked to check and make timely modifications if there are any inconsistencies.
And before mass production, RENREE will also produce samples again for you to check every detail. RENREE can provide detailed confirmation, accessory sampling, and packaging coordination and final packed-sample approval.
This way, you won’t need to find separate suppliers, saving you time on repeated communication and ensuring that your own-brand bathrobes are produced according to the agreed standards.
FAQ
1. Can unused labels, hang tags, and packaging be kept until the next use?
Yes. RENREE has suitable storage conditions. But you need to confirm the shelf life and whether there will be storage fees.
2. Can all styles of bathrobes use one type of hang tags?
Yes. hang tags are used to enhance the visibility of your product. All styles can use one type of tag.
3. Can different styles of bathrobes use the same packaging?
We need to test and know your packaging size. If it is the packaging sized for the bulkiest folded bathrobe, different sizes of bathrobes can share one packaging.
4. Can buyers provide labels themselves for the bathrobe manufacturer to sew?
Yes. However, the labels must arrive at the factory before the bathrobes begin production. You will also need to provide extra labels because there will be losses during the production process.
5. Should the factory pack custom bathrobe gift boxes before shipping?
Transporting bathrobes in boxes will increase shipping costs and there is a increased shipping volume. Transporting the box and bathrobe separately can save space.
Final Thoughts
Private label bathrobes are not just about adding a logo. Only by coordinating the neck label, wash care label, hang tag, and packaging can a complete brand image be established. A complete brand plan can earn your customers’ trust in your product before they put on their bathrobe.
Do you have any plans to order private label bathrobes recently? You can send us the style, logo, hangtag, and packaging you want. RENREE will carefully check the details for you, eliminate potential production risks, and help you prepare a feasible custom branding plan.
